AI Insights · Timothy · January 2024
Top 5 Health and Fitness Apps on iOS in Brazil - Q4 2023
Explore the performance of the top 5 health and fitness apps on iOS in Brazil during Q4 2023, including trends in downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 health and fitness apps on the iOS platform in Brazil showed diverse performance trends in downloads, revenue, and active users. Here’s a closer look at each app’s metrics.
Impulse - Brain Training from GMRD Apps Limited saw a notable fluctuation in weekly downloads, starting at around 40.6K in late September and peaking at approximately 100.7K by the last week of December. The app’s weekly revenue followed a similar pattern, peaking at about $43.5K in the final week of December. Active user numbers also surged, reaching around 146.8K in the last week of the quarter.
Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED maintained a steady performance. Weekly downloads hovered around 33K to 35K throughout the quarter, with a slight dip to 27K in mid-December. Revenue peaked at approximately $37.5K in early December, while active user numbers remained robust, averaging around 540K for most of the quarter.
Strava: Run, Bike, Hike, developed by Strava, Inc., exhibited consistent weekly revenue, peaking at about $38.4K in mid-December. The app’s downloads ranged between 15K and 20K, with a noticeable peak of 20.1K in the last week of December. Active user numbers saw an increase towards the end of the quarter, reaching approximately 206.7K in the final week.
MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. experienced a decline in weekly downloads, starting at around 6.7K in late September and dropping to 3.3K by the end of December. Revenue remained relatively stable, peaking at about $11.8K in late September. Active user numbers showed a gradual decline, ending the quarter at around 186.7K.
Zwift: Ride and Run by Zwift, Inc. had minimal download activity for most of the quarter, with a notable spike to 127 downloads in the last week of December. Revenue fluctuated, peaking at around $10.5K in late November. Active user numbers remained low but saw a slight increase towards the end of the quarter, reaching 151 in the final week.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.
